Japanese cosmetics company targeting Chinese customers Increased sales propaganda

Rose sharply as foreign tourists visit to Japan, Japan's top cosmetics companies targeting foreign customers, selling, and publicity. Because of foreign tourists visit to Japan, Chinese tourists occupies an important proportion, a Japanese cosmetics company also increased sales and publicity for Chinese tourists.

According to Japan's sankei news, at present, the Japanese cosmetics companies to enhance the promotion of sales and foreign people visit to Japan, after returning to China to make foreigners can continue to use the related products, become old customers of the company.

FANCL company since October, the flagship store in Tokyo metropolitan central duty free counter "FANCL ginza plaza", will be able to speak more than 2 countries language clerk from 8 people expanded to 14 people, and also increased the number of the register. FANCL companies are in Chinese and English brand name. The company propaganda chief said: "foreigners could feel the meaning of shopping in Japan. We want to warm reception customers."

Shiseido in Hokkaido, Tokyo, Osaka, Kyoto, also part of the set up shop in Chinese, English, Thai, introduce the goods. Another cosmetics company, on the other hand, by making the budget airlines flight attendants use cosmetics to strengthen the propaganda, to fight.

The Japan tourism agency, said foreigners visit, 2013 10 million for the first time. Foreigners visit to Japan in terms of shopping and hotel consumption amount up to 1.4167 trillion yen (about 76.421 billion yuan), 3 to increase from 2012.